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The K Beauty brand’s products were selected by the backstage team to meet the demands of fast-paced prep and intense runway conditions.
July 7, 2025
By: Lianna Albrizio
Associate Editor
K-Beauty brand Cosrx made its mark at Paris Fashion Week, participating as the official skincare partner in collaboration with global artist management company Rave during the 424Men runway debut on June 24 at the Monnaie de Paris. As one of Korea’s most trusted skincare brands known for merging dermatological science with minimalist formulations, Cosrx supported the backstage team of Rave, led by celebrity makeup artist Holly Silius, who is represented by the agency, to prep the models...
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